he creation of paperless organizations – or reduced-paper organizations – is one of the steps which can be taken in the current digital transformation within the business community. Consequently, a growing volume of information is being produced or transferred to digital formats. Still, this is easier said than done. What does an organization need to take into consideration when making documents available digitally?
Advantages of digital transformation
The shift from print to digital content offers organizations many opportunities. Many benefits can also be listed for transferring documents to digital formats. In this, an organization can ensure increased accessibility to the documents which, with more effective time utilization, then results in increased productivity. Moreover, digital formats can be stored more securely and increase the organization’s environmental-friendliness.
Distinction is a must to stay competitive
At the same time, a drove of complications can accompany digital publishing. The faster the developments in the market and technology unfold, the more difficult it becomes for organizations to keep up with these developments. The increased number of communication and media channels mean that the target group is reachable with increased frequency and in more locations. Likewise, though, this target group is simultaneously exposed to more messages. To effectively grasp the attention of the target group, a company must distinguish itself.
Digital transformation, therefore, no longer solely concerns the scanning of printed media to make it digitally available for your product’s readers. Offering added value in the form of interactivity or cross-media usage and emanating professionalism have become ‘dissatisfiers’: components seen as the bare minimum.
Supportive technology is key
Companies must ensure that each document provided is formatted correctly and structured in such a way that complete searchability and readability is guaranteed for multiple channels, devices and operating systems. The addition of extra (interactive) options in the form of podcasts, infographics, videos, audio and relevant blogs lend added value. This, however, means that communication with the target group no longer revolves around the basics: writing content. A significant component of this, rather, now consists of the complimentary technology behind the content.
Insourcing or outsourcing?
Scanning printed media is no longer enough. From online magazines to interactive eBooks; with digital content, companies can ensure that the target group is informed, involved and interested. Many organizations lack the in-house technical knowledge to implement this professionally. It is therefore advisable to work with external specialists during the transition from print to digital who do possess the knowledge and expertise required for an efficient and
Are you interested in learning more or would you like to have an open-ended chat about the digitization of your documents?
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